WILL WILKINSON
Media professional with experience spanning creative production, live events, artist management, marketing, and social media.
FREELANCE PRODUCTION:
Freelance producer across multiple Chelsea FC projects, initially commissioned for music production within social media campaigns before expanding into wider creative production. Became a trusted creative collaborator, contributing to music production, sound design, brand messaging, campaign identity, shot selection, narrative structure and colour grading, across various visual and strategic outputs.
LIVE EVENTS:
Founded and produced an innovative live music event across Newcastle’s Metro system, leading artist booking, marketing, logistics, and event delivery. Built audience awareness through targeted digital and physical promotion while managing the planning and on-the-ground execution to ensure the event ran smoothly.LIVE ON THE LINE (2024):
Supported the growth of a grassroots music events brand through social media and promotional campaigns, contributing to audience development, event concepts, marketing strategy, and initiatives designed to increase engagement and attendance.PROFOUND SOUND:
PROJECT MANAGEMENT:
Led creative production across five separate projects, acting as the central communication point for 10 emerging artists (primarily hip-hop) and coordinating with collaborators and creative teams to ensure smooth delivery. Oversaw content strategy, visual development, cover artwork, creative direction, project delivery, and elements of music production.
Can They Hear Me? - Various Artists (2024)
Paid In $oul - moberry (2026)
SloMoSoul - moberry (2025)
Butter & Berries:moberry (2026)
NU Music - johan2k & moberry (2025)TikTOK & PHOTOGRAPHY:
Independently launched and managed three TikTok accounts generating over 1M views and over 100K likes:@the.bassline@p6000edits@wilkoprod
Developed, planned, shot, and edited content for artists including:SKAY: @skaysznnmoberry: @promoberryIssy Tyers: @issytyersmusicjohan2k: @johan2k_
